The Perfect Site for the Perfect Selfie


why we did it

THe Challenge

Role: UX/UI Designer.
Tools: Sketch, Principle, Invision

LuMee needed a refresh on their Shopify storefront. My involvement began more than halfway through the project, providing me with new designs to work from and templates yet to be resolved. My areas of focus were to conduct a UX audit for cart & checkout and a complete redesign of the product templates. 


sketching in motion

LuMee's young audience emboldened me to play a bit more. I wanted to create a more dynamic experience on the page, but rather than trying to describe ideas through words, I brought the movements to life using Principle. By bringing movement into the designs at an early stage, I was able to make more explicit decisions around the preferred design and watch the vision come to life more accurately in development.


mobile matters most