keeping up with MVMT
Role: Senior UX/UI designer.
Tools: Sketch, Invision, Principle, Adobe Suite
Exciting things to come in 2018...
testing & iteration
We work in quick sprints and are continually improving MVMT's site. Lucky Orange provide heat maps and insight into user behaviors that then get baked into our designs and goals for the year. Our team balances on the edge of instinct, inspiration, and impact.
Though testing designs that eliminated required account creation before checkout, we were able to drastically decrease a 30% drop off. We tested three variations on the inline cart:
- Account Sign In/Creation Required
- Guest Checkout OR Account Sign In/Creation
- Guest Checkout by Default, collect email in Checkout Flow
We found that Option 2 had the highest number of customers continuing to check out and also collected more emails from customers, likely some chose to abandon within the checkout.