About the Project
Site: Aqualung.com (eCommerce functions postponed)
Role: Lead UX/UI Designer
Tools: Sketch, Principle, Invision
Eighty years ago Aqua Lung introduced scuba diving to the world with the invention of the “aqua lung” by Jacques-Yves Cousteau and Émile Gagnan. This legacy brand also had a legacy website. With less than 1% conversion, we needed to create a completely modernized storefront starting from the ground up.