Rebecca Minkoff is an industry leading fashion brand based out of NYC. What began as a Magento migration, turned into a complete site redesign and ongoing optimization retainer.

As the design owner on this project, I was responsible for seeking out improvements such as improved collection filters, the addition of reviews, quickpay options and bundled product functionality to the product pages. We also added a shopable blog experience to the site along with countless other tweaks to keep this storefront working as a well oiled machine.

Site: RebeccaMinkoff.com

Role: Senior UX/UI Designer

Tools: Sketch, Principle, Invision, Google Analytics