Freshly Picked

Baby shoes that stay on chubby little feet


About this Project

redesign of Shopify Theme

Role: UX/UI Designer.

Tools: Sketch, Principle, Invision

Pages: Homepage, Collection, Product, Our Story

During this redesign, we introduced color into the Baby-moccasin seller's vocabulary and designed a more shoppable, easier to merchandise, super storefront.

Where there was once a naked homepage, there is now a place for product and brand voice to shine with ongoing flexibility. Freshly Pick's new homepage includes product recommendations, products categories and new product launch stories that carry users through to the the newly revamped collection and product pages.