Freshly Picked

Baby shoes that stay on chubby little feet


About this Project

This redesign introduced color to the Baby-moccasin seller's vocabulary and designed a more shoppable, easier to merchandise, storefront.

Where there was once a naked homepage, there is are now ample blocks for product and brand voice to shine through. Freshly Pick's new homepage includes product recommendations, products categories and new product launch stories that carry users through to the the newly revamped collection and product pages.

Our optimizations, focused on our +80% mobile users, lead to a 63% increase of product page views and a 32% increase in product page value.


Role: Lead UX/UI Designer

Tools: Sketch, Principle, Invision

Pages: Homepage, Collection, Product, Our Story