About this Project
redesign of Shopify Theme
Role: UX/UI Designer.
Tools: Sketch, Principle, Invision
Pages: Homepage, Collection, Product, Our Story
During this redesign, we introduced color into the Baby-moccasin seller's vocabulary and designed a more shoppable, easier to merchandise, super storefront.
Where there was once a naked homepage, there is now a place for product and brand voice to shine with ongoing flexibility. Freshly Pick's new homepage includes product recommendations, products categories and new product launch stories that carry users through to the the newly revamped collection and product pages.