Freshly Picked

Baby shoes that stay on chubby little feet


About this Project

redesign of Shopify Theme

Role: UX/UI Designer.

Tools: Sketch, Principle, Invision

Pages: Homepage, Collection, Product, Our Story

During this redesign, we introduced color into the Baby-moccasin seller's vocabulary and made their online storefront more shoppable and easy to merchandise.

Where there was once a naked homepage there is now a place for product, voice and flexibility. Freshly Pick's new homepage includes product recommendations, products categories, and new launch stories that carry users through to the newly revamped collection and product pages.